CONCEPT

Can the impulsive world of personal desires coexist with the rational world of business? Every day we live the tension of this balance, constantly searching for a convincing answer to this question.

WE CREATE MEN'S JEWELRY

When we conceived our brand, men’s jewelry was the first thing that came to mind.

We listened to our desires and silenced the siren songs promising easy profits.

More difficult? Without a doubt. More rewarding? Absolutely.

We focus on men and the expression of their identity through our jewelry. We want to put men at the center, make them protagonists, and give them space in a field where it is truly limited. From bracelets to cufflinks, from earrings to necklaces, our production is designed for him, allowing him to stand out and be hedonistic in just the right way.

When we questioned which material to use for our creations, titanium was our immediate choice. Stunning for its gray color, exceptional for its resistance, ideal as an accessory for its lightness. But difficult—actually, damn difficult—to work with. The artisan training we established had to necessarily take into account these obstacles to overcome.

When outlining the profile of the people we wanted on our team, we thought they had to be more ready to see solutions than just spot problems. Quick thinkers. Responsive in embracing new production techniques. Able to combine tradition and innovation. We wanted them Smart. Smart Artisans.

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