Where does the style come from? Why do most successful men often develop their own? Can you learn to have style and develop your own?
In this series of exclusive interviews for MANO we try to understand the secrets and vision of successful personalities who have made style their own trademark.

Today we have with us Antonio Barbero, Chief Digital Officer who has made company innovation his mission.

Hi Antonio, let's start by telling our readers something about you and your entrepreneurial story.

Hello to all readers and thanks for the interview!
I would start by saying that I have a background in the world of communication and for about a year my focus has been oriented towards web marketing.

With my team we approach the frontiers of digital trying to bring innovation for a bright future on the global market

What does having style mean to you?

A person who has style stands out from the others, but always remaining consistent with himself.
He is a person who has his own originality but who doesn't necessarily have to flaunt it.

Your style is a way of being, not an outside influence.

It's an intrinsic characteristic, it's just about finding your own

What are the ways, not necessarily related to fashion or accessories, with which you express the fact that you are a man of style?

The attitudes, the quality of one's speeches, the way of relating and the looks.

But also the ability to be at ease both in Bermuda shorts on a boat and in a tuxedo at a vernissage.

Globalization tends to standardize production and make it efficient in commercial processes, leaving less room for small production companies. 
In the light of this statement, how much value do you attribute to Italian craftsmanship?

The pleasure of buying a handcrafted product is unique.
The sensation that behind a product there is a craftsman who is not only a skilled worker but who even before that has been able to grasp a need and thanks to his own ability has transformed it from an idea into a tangible object.

What are the 3 things you like most about Italian craftsmanship and how do you think the "new class" of Italian artisans should move today, from a commercial point of view?

The tailoring, the motor companies, the food.
The big contradiction in commercial terms is that Italy is often a center of innovation, of lateral thinking that generates trends.

Unfortunately, artisans are often rooted in an outdated business model. Start-ups generate profits thanks to digital, it is a reality that can no longer be underestimated

Your professional history belongs to someone who moved with autonomy and independence. If you had one suggestion to give to young people entering the world of work, what would you suggest to them?

To be versatile, to know how to seize opportunities and to have every possible experience, everything that you learn in life is a card to play.

But also to cultivate resilience, the offer of a service or product that is the result of one's commitment may not be fully understood by a potential audience, but whoever lasts wins!